Market
Strategic niche marketing:
- Households - limited tools, no garage, interest in coveniance tool
- Tradespersons - Electricians, Cable/Internet Installer, Auto Mechanics
- Survival Kits - whichever company(s) we make a deal with
- IKEA
- Home Depot or Lowes
- Walmart
- Survival Kit Company
- Multifunctional - 3 in 1 tool
- Lasting need for screwdrivers/wrenches
- More sturdy/effecient than similar products
- Households
- Tradespersons
- Doomsdayers
- Closest competitor is multi-tool using plyers and several small fold out tools
- Competitors cost ranges from $47 to $87, where ours is just $16.50
- Competitors tool is more compact, but our tools functions more like a traditional too
- Differentiate from current multi-tools on the market
- Ours is crescent wrench / theirs is plyers
- Ours is almost full size (better torque) / theirs is small and limited
- Ours is better for in home or at work uses / theirs may be better for camping due to its size
- Save time, frustration, and money by buying our multi-tool
- $30 to $70 cheaper than competitors
- More effective for households and tradespersons
- Advertising through websites and a variety of store types helps our tool reach many different potential customers (IKEA, Walmart, Home Depot)
- WrenchCo Website
- Amazon
- IKEA
- Home Depot or Lowes
- Walmart
- Survival Kit Website